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January 18, 2021 @ 4:00 am - 6:00 am
Marketing Implementation – Monday, January 18, 2021 The second online session will address traditional marketing approaches, email marketing, organic social media and digital advertising with social media and Google ads. Participants will reconvene with their partners to discuss & synthesize the feedback they received from the questionnaire. Before the third session, they will use this feedback for an asynchronous activity: to assess their existing marketing strategy and make a list of actionable tasks to boost brand visibility in the next 6 months.
Website Updates & Web Analytics – Monday, January 25, 2021 The third online session will address website updates (content, landing pages) and web analytics. Participants will work in groups to present their current marketing strategies & actionable task list. They will provide and receive feedback on these strategies. This workshop will conclude with two asynchronous activities. Using the information presented in the seminars, feedback from groups, and their actionable task list, participants will complete a 6-month mini marketing plan handout.
Women’s Enterprise Development Center
Dates: January 18 & 25
Time: 9:00am – 11:00am
Special COVID Price: $19.95